We all want to become planners than organizers; strategize than do operational work, rise from executive level to

manager level, forefront the activity than being engaged in backend, and for all this we change jobs like we

change clothes in the hope of better job roles and positions. Seemingly, this is found in public relations or

communications line more.

The management in various PR agencies is cognizant of this but do little to correct it. Focus is on growth,

expansion through acquiring more clients, offices and partnering with PR agencies offshore and extensive

management policies.

The need of the hour is to hold on to resourceful talent and invest in them along with growing your business.

Giving a day off from work to attend training sessions and seminars, rewarding best sellers, organizing pr award

events is a step forward but certainly not enough. Nothing can beat self realization, self learning and self

development.

In the light of increasing productivity and harnessing talent, PR agencies should adopt superior technologies and

simple management policies to cut down unnecessary time wasting processes! By doing this, resources will not

only be able to invest time judiciously on their self learning, attaining more in-depth knowledge of client’s

business, understanding of their industry better, and focus on planning along with basic operation work but value

add in whatever they do.

Citing a common example of intranet here: Almost all companies and agencies have intranet with multiple

features to keep everyone connected, informed, and also perform basic operation such as timesheets,

appointments, and store files. How many actually make use of it? Or I would say, spend time understanding and

using it efficiently. Either, it is too complex, or there is no time for it. Even then, just because the management

has invested in it so you must use whether you like it or not.

Simplifying work life is the key. Technology is good but it should be simple and user friendly, and most

importantly resonate with all.

No chatting, checking personal mails, social media sites allowed. All this in order to protect work related data

from leaking out but this isn’t going to work anymore. We all want to stay connected through chat, and be able to

access all our files and folders online. Everything can’t be possibly stored on webmail or mobile. So, there has to

be a system where I’m equipped with information where ever I go and needless to bother colleagues for mailing

the documents to me when I need them the most.

Accessibility is important.

Mistakes happen; after all, we are human. Having said this, there are times when you are held against for

something you haven’t done or was wrongly communicated which resulted in crisis. Do you keep all your

communication documented? Is all your communication in one place? Maybe not! Perhaps, you keep all your

exchanges in outlook and spend hours locating that one mail which will fence you from the acquisition laid by

your boss or client.

Accountability and clarity in whatever you do

Commonly, documents reside in your inbox, intranet or desktop. Multiple places to store! In one shot can you

locate your documents without having to look through all these multiple storages? More commonly, most of the

documents have multiple versions or drafts that clutter your storage. Can you identify the final correct version of

your file in one glance without having to open the file?

These are small but important things where we end up spending a lot of pointless time. That is, improper storing

of files and locating them.

One storage place, one search and all files grouped in order

Time is money. If you are not able to save time diligently you will lose out on self learning, resources and

business.

With old people leaving and new people joining your business, not only your credibility will be at stake but your

investments on talent will go up. This is simple logic! When people leave, all information is scattered and

unfathomable.

With logic there is a solution, it is to get organized the TaskTrek way.

TaskTrek is one common place available anytime and anywhere:

· To communicate with multiple stakeholders
· Store information in an organized manner
· Bring accountability & clarity in work

This application is your agony aunt at work place. It takes away your multiple layers of irrelevant communication

and stores all documents in an organized yet natural manner so that there is no lapse.

· All communication with stakeholders and work related information is stored in one place
· All work related information is accessible at all times, anywhere
· Multiple versions of the same document or file chronologically organized in a common section
· Easy and systematic way to delegate work within team and share information with key stakeholders
· No send button, only share. No e-mails, only conversations.
· Real time updates by e-mail and pop-ups to keep you abreast on your work, with automatic refresh
· Standard folders to manage documents the way you want to see them
· Quick filters & powerful search locating documents in the system and within files by key words
· Fastest way to get minutes of the meeting as you chat online
· Easy way to log hours and track status on activities and team performance
· Confidentiality of communication and information retained through access rights